Supergoop! Privacy Policy
Last updated: February 19, 2024
SUPERGOOP! PRIVACY POLICY
EFFECTIVE DATE: MARCH 1, 2024
At Supergoop, we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and disclose your information as described in this Privacy Policy.
Remember that your use of Supergoop’s Services is at all times subject to our Terms & Conditions, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.
You may print a copy of this Privacy Policy by selecting to Print through your browser of choice.
As we continually work to improve our Services, we may need to change this Privacy Policy from time to time. We will alert you of material changes by placing a notice on the Supergoop website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes.
Privacy Policy Table of ContentsWhat this Privacy Policy Covers
Personal Data
- Categories of Personal Data We Collect
- Our Commercial or Business Purposes for Collecting Personal Data
- Other Permitted Purposes for Processing Personal Data
- Categories of Sources of Personal Data
What this Privacy Policy covers
This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” or “sensitive personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.
Personal Data
Categories of Personal Data We Collect
This chart details the categories of Personal Data that we collect and have collected over the past 12 months:
| Category of Personal Data (and Examples) | Business or Commercial Purpose(s) for Collection | Categories of Third Parties With Whom We Disclose this Personal Data |
| Profile or Contact Data such as first and last name, email, phone number, and unique identifiers. | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Advertising Partners· Analytics Partners· Parties You Authorize, Access or Authenticate |
| Payment Data such as payment card type, last 4 digits of payment card, and billing address, phone number, and email. | · Providing, Customizing and Improving the Services· Corresponding with You | · Service Providers (specifically our payment processing partner, currently: Stripe, Paypal, Afterpay, ShopPay Google Pay |
| Commercial Data such as purchase history and consumer profiles (including information you provide in our quizzes) | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Advertising Partners· Analytics Partners |
| Device/IP Data such as IP address, device ID, domain server, and type of device/ operating system/ browser used to access the Services. | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Advertising Partners· Analytics Partners· Parties You Authorize, Access or Authenticate |
| Web Analytics such as web page interactions, referring webpage/source through which you accessed the Services, non-identifiable request IDs, and statistics associated with the interaction between device or browser and the Services. | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Advertising Partners· Analytics Partners· Parties You Authorize, Access or Authenticate |
| Social Network Data such as email, phone number, user name, IP address, and device ID. | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Advertising Partners· Analytics Partners· Parties You Authorize, Access or Authenticate |
| Consumer Demographic Data such as birth month and year, zip code, gender, and skin care type and shade. | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Advertising Partners· Analytics Partners· Parties You Authorize, Access or Authenticate |
| Professional or Employment-Related Data such as resume, job title, job history, performance evaluations, and union membership. | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Advertising Partners· Analytics Partners· Business Partners· Parties You Authorize, Access or Authenticate |
| Geolocation Data such as IP-address-based location information. | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Advertising Partners· Analytics Partners |
| Sensory Data such as photos, videos, or recordings of you and/or of your environment (for example, in your review or in marketing material you provide us). | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Advertising Partners· Analytics Partners · Parties You Authorize, Access or Authenticate |
| Categories of Data Considered “Sensitive” Under the State Privacy Laws (as defined below) specifically: · Information about your skin type and tone. | · For permitted purposes, such as:o To provide our goods and services,o For short-term, transient use, including for non-personalized advertisingo To verify or maintain the quality or safety of a service or device, owned, manufactured, manufactured for, or controlled by uso To improve, upgrade, or enhance such services or devices. We do not collect Sensitive Personal Data for the purpose of inferring characteristics | · Service Providers· Advertising Partners· Analytics Partners· Business Partners· Parties You Authorize, Access or Authenticate |
| Inferences Drawn From Other Personal Data Collected such as your purchase preferences | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Advertising Partners· Analytics Partners· |
| “Sensitive Data Inferences” Under the Colorado Privacy Act such as inferences reflecting racial or ethnic origin, religious beliefs, mental or physical health condition or diagnosis, sex life or sexual orientation, and citizenship or citizenship status. | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Advertising Partners· Analytics Partners· Business Partners· Parties You Authorize, Access or Authenticate |
| Other Identifying Information that You Voluntarily Choose to Provide such as emails, letters, texts, or other communications you send us. | · Providing, Customizing and Improving the Services· Marketing the Services· Corresponding with You | · Service Providers· Parties You Authorize, Access or Authenticate |
Our Commercial or Business Purposes for Collecting Personal Data
- Providing, Customizing and Improving the Services
- Creating and managing your account or other user profiles.
- Processing orders or other transactions; billing.
- Providing you with the products, services or information you request.
- Meeting or fulfilling the reason you provided the information to us.
- Providing support and assistance for the Services.
- Improving the Services, including testing, research, internal analytics and product development.
- Personalizing the Services, website content and communications based on your preferences.
- Doing fraud protection, security and debugging.
- Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws, such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (the “CCPA”), the Virginia Consumer Data Protection Act (the “VCDPA”), the Colorado Privacy Act (the “CPA”), the Connecticut Data Privacy Act (the “CTDPA”), or Utah Consumer Privacy Act (the “UCPA”) (collectively, the “State Privacy Laws”).
- Marketing the Services
- Marketing and selling the Services.
- Showing you advertisements, including interest-based, online behavioral or targeted advertising.
- Corresponding with You
- Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Supergoop or the Services.
- Sending emails and other communications according to your preferences or that display content that we think will interest you.
Other Permitted Purposes for Processing Personal Data
In addition, each of the above referenced categories of Personal Data may be collected, used, and disclosed with the government, including law enforcement, or other parties to meet certain legal requirements and enforcing legal terms including: fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities; protecting the rights, property or safety of you, Supergoop or another party; enforcing any agreements with you; responding to claims that any posting or other content violates third-party rights; and resolving disputes.
We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice.
Categories of Sources of Personal Data
We collect Personal Data about you from the following categories of sources:
- You
- When you provide such information directly to us.
- When you create an account or use our interactive tools and Services.
- When you voluntarily provide information in free-form text boxes through the Services or through responses to quizzes, surveys or questionnaires.
- When you send us an email or otherwise contact us.
- When you use the Services and such information is collected automatically.
- Through Cookies (defined in the “Tracking Tools, Advertising and Opt-Out” section below).
- When you provide such information directly to us.
- Public Records
- From public social media posts
- Third Parties
- Vendors
- We may use analytics providers to analyze how you interact and engage with the Services, or third parties may help us provide you with customer support.
- We may use vendors to obtain information to generate leads and create user profiles.
- Advertising Partners
- We receive information about you from some of our vendors who assist us with marketing or promotional services related to how you interact with our websites, applications, products, Services, advertisements or communications.
- Vendors
How We Disclose Your Personal Data
We disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you, some of these disclosures may constitute a “sale” of your Personal Data. For more information, please refer to the state-specific sections below.
- Service Providers. These parties help us provide the Services or perform business functions on our behalf. They include:
- Our payment processing partner Stripe, Inc. (“Stripe”), PayPal, Inc.) (“Paypal”), Afterpay US Services, LLC (“Afterpay”), ShopPay (offered by Shopify Inc. (“ShopPay”), Google Pay (offered by Google LLC (“Google Pay”) collects your voluntarily-provided payment card information necessary to process your payment.
- Please see Stripe’s, Square’s, or Braintree’s terms of service and privacy policy for information on its use and storage of your Personal Data.
- Hosting, technology and communication providers.
- Security and fraud prevention consultants.
- Support and customer service vendors.
- Product fulfillment and delivery providers.
- Payment processors.
- Advertising Partners. These parties help us market our services and provide you with other offers that may be of interest to you. They include:
- Ad networks.
- Marketing providers.
- Data Brokers.
- Analytics Partners. These parties provide analytics on web traffic or usage of the Services. They include:
- Companies that track how users found or were referred to the Services.
- Companies that track how users interact with the Services.
- Business Partners. These parties partner with us in offering various services. They include:
- Businesses that you have a relationship with.
- Companies that we partner with to offer joint promotional offers or opportunities.
- Parties You Authorize, Access or Authenticate
- Third parties you access through the services.
- Social media services.
Legal Obligations
We may disclose any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Other Permitted Purposes for Processing Personal Data” section above.
Business Transfers
All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part).
Data that is Not Personal Data
We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and disclose it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not disclose such data in a manner that could identify you.
Tracking Tools, Advertising, and Opt-Out
The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s).
Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time.
We use the following types of Cookies:
- Essential Cookies. Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.
- Functional Cookies. Functional Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These Cookies help us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our Services. They do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising. For example, Google LLC (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and disclose information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/.
You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.
To explore what Cookie settings are available to you or to modify your preferences with respect to Cookies, you can access your Cookie management settings by clicking the Cookie icon at the bottom left of our website. To find out more information about Cookies generally, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/.
Information about Interest-Based Advertisements
We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.